Marketing Programs Synopsis


Summer season cooperative television and internet advertising in Ontario, New York and Pennsylvania ($220,000 USD in 2019)

See an example of the 2018 TV ads here: Boldt Castle :30 spot


On-line native and banner advertising on targeted audiences in Ontario, Pennsylvania and New York. Below are some examples of the 2018 banner ads:

Paid digital advertising on Google, YouTube and Facebook

Consumer newspaper and magazine advertising

Recreational niche advertising in boating and fishing publications


Collaborative advertising with Adirondacks for motorcycle, fishing and boating interests (,,

Collaborative advertising with neighboring regions on special projects

Internet travel guide and directory to the region with a over 770,000 user sessions in 2018.

E-Newsletter to 40,000 subscribers with events and special offers

Facebook, Instagram and Twitter accounts with frequent updates

Youtube channel with numerous video stories


App with regional business directories and calendar of events


Maintenance of Jefferson County information on the website site with 81 corridor information site and app promoting Jefferson County craft beverages and agricultural attractions

Consumer Promotions

Exhibit at shows including Toronto Boat Show, Western NY Sports Show, Erie PA and Rochester Shows


Direct mail programs to about 30,000 consumer leads annually



International Travel Guide with circulation of 275,000 


Fishing, events and agricultural touring guides


Area maps as a visitor service

Travel Trade


Sales appointments at major national trade shows including NTA, ABA, OMCA, BANY, PBA, Heartland, and Travel Alliance Partners


Online group tours planner and online meeting planner

Digital advertising


Coordination of meeting sales efforts




Host fam tours and make story pitches to travel media


Commission photography for regional photo and video library


Attend state and national travel media events

Product Development & Special Initiatives


Creation of 1000 Islands Agricultural Tour


Marketing of Black River Blueway


Development of an I-81 corridor initiative


Participation in New York’s Haunted History Trail


Work with North Country Regional Economic Development Council’s tourism related development initiatives


Collaboration in promoting Watertown Airport

Visitor Services


Manage visitor services at Thousand Islands Bridge Welcome Center 


Maintain brochure displays at two I-81 rest areas


Toll free visitor information line at 1-800-8-ISLAND

Industry Outreach


Annual confidence survey


On-going data collection and research


Annual Hospitality Expo (June) and Brochure Exchange (May)


Periodic bi-national Tourism Summits