Marketing Programs Synopsis

Advertising

Summer season cooperative television and internet advertising in Ontario, New York and Pennsylvania ($220,000 USD in 2019)

See an example of the 2018 TV ads here: Boldt Castle :30 spot

 

On-line native and banner advertising on targeted audiences in Ontario, Pennsylvania and New York. Below are some examples of the 2018 banner ads:

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Paid digital advertising on Google, YouTube and Facebook

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Consumer newspaper and magazine advertising


Recreational niche advertising in boating and fishing publications

 

Collaborative advertising with Adirondacks for motorcycle, fishing and boating interests (goboatny.com, gofishny.com, gotourny.com)

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Collaborative advertising with neighboring regions on special projects


Internet


Visit1000islands.com travel guide and directory to the region with a over 770,000 user sessions in 2018.


E-Newsletter to 40,000 subscribers with events and special offers


Facebook, Instagram and Twitter accounts with frequent updates

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Youtube channel with numerous video stories

 

App with regional business directories and calendar of events

 

Maintenance of Jefferson County information on the ILoveNY.com website

 

81Exits.com site with 81 corridor information

 

Agvisit.com site and app promoting Jefferson County craft beverages and agricultural attractions

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Consumer Promotions

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Exhibit at shows including Toronto Boat Show, Western NY Sports Show, Erie PA and Rochester Shows

 

Direct mail programs to about 30,000 consumer leads annually


Publications

 

International Travel Guide with circulation of 275,000 

 

Fishing, events and agricultural touring guides

 

Area maps as a visitor service


Travel Trade

 

Sales appointments at major national trade shows including NTA, ABA, OMCA, BANY, PBA, Heartland, and Travel Alliance Partners

 

Online group tours planner and online meeting planner

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Digital advertising

 

Coordination of meeting sales efforts

 

Publicity

 

Host fam tours and make story pitches to travel media

 

Commission photography for regional photo and video library

 

Attend state and national travel media events


Product Development & Special Initiatives

 

Creation of 1000 Islands Agricultural Tour

 

Marketing of Black River Blueway

 

Development of an I-81 corridor initiative

 

Participation in New York’s Haunted History Trail

 

Work with North Country Regional Economic Development Council’s tourism related development initiatives

 

Collaboration in promoting Watertown Airport


Visitor Services

 

Manage visitor services at Thousand Islands Bridge Welcome Center 

 

Maintain brochure displays at two I-81 rest areas

 

Toll free visitor information line at 1-800-8-ISLAND


Industry Outreach

 

Annual confidence survey

 

On-going data collection and research

 

Annual Hospitality Expo (June) and Brochure Exchange (May)

 

Periodic bi-national Tourism Summits