Marketing Programs Synopsis
Advertising
Summer season cooperative television and internet advertising in Ontario, New York and Pennsylvania ($220,000 USD in 2019)
See an example of the 2018 TV ads here: Boldt Castle :30 spot
On-line native and banner advertising on targeted audiences in Ontario, Pennsylvania and New York. Below are some examples of the 2018 banner ads:
Paid digital advertising on Google, YouTube and Facebook
Consumer newspaper and magazine advertising
Recreational niche advertising in boating and fishing publications
Collaborative advertising with Adirondacks for motorcycle, fishing and boating interests (goboatny.com, gofishny.com, gotourny.com)
Collaborative advertising with neighboring regions on special projects
Internet
Visit1000islands.com travel guide and directory to the region with a over 770,000 user sessions in 2018.
E-Newsletter to 40,000 subscribers with events and special offers
Facebook, Instagram and Twitter accounts with frequent updates
Youtube channel with numerous video stories
App with regional business directories and calendar of events
Maintenance of Jefferson County information on the ILoveNY.com website
81Exits.com site with 81 corridor information
Agvisit.com site and app promoting Jefferson County craft beverages and agricultural attractions
Consumer Promotions
Exhibit at shows including Toronto Boat Show, Western NY Sports Show, Erie PA and Rochester Shows
Direct mail programs to about 30,000 consumer leads annually
Publications
International Travel Guide with circulation of 275,000
Fishing, events and agricultural touring guides
Area maps as a visitor service
Travel Trade
Sales appointments at major national trade shows including NTA, ABA, OMCA, BANY, PBA, Heartland, and Travel Alliance Partners
Online tour planner (tour1000.com) online meeting planner (meet1000.com)
Coordination of meeting sales efforts
Publicity
Host fam tours and make story pitches to travel media
Commission photography for regional photo and video library
Attend state and national travel media events
Product Development & Special Initiatives
Creation of 1000 Islands Agricultural Tour
Marketing of Black River Blueway
Development of an I-81 corridor initiative
Participation in New York’s Haunted History Trail
Work with North Country Regional Economic Development Council’s tourism related development initiatives
Collaboration in promoting Watertown Airport
Visitor Services
Manage visitor services at Thousand Islands Bridge Welcome Center
Maintain brochure displays at two I-81 rest areas
Toll free visitor information line at 1-800-8-ISLAND
Industry Outreach
Annual confidence survey
On-going data collection and research
Annual Hospitality Expo (June) and Brochure Exchange (May)
Periodic bi-national Tourism Summits